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When you outsource some of your functions or processes, you'll need to clearly define what those functions are and how they should be completed. Business process mapping is one way to do this. A business process mapping diagram depicts the flow

When faced with a project or task that's outside your area of expertise, do you do it yourself or hire someone else? If you're like most business owners, you’re likely strapped for time and would choose the latter. This is the concept

Marketing messages are everywhere. They can be found on websites, billboards, social media, advertisements, email and even text messages. But not all marketing messages are equal. Some are more effective than others at getting audience attention and sparking interest. Perhaps even more

What do you offer that no one else does? How can you make your product or service stand out among the competition? As an entrepreneur, it’s important that you know the answers to these questions. Because if you’re able to do this,

The most successful companies are the ones that understand their customers. They know what motivates them and what holds them back. And one of the best ways to learn about your customers is by identifying their pain points. What are Customer

Starting a business is hard work, but having the right structure in place will help you ensure that your business is able to withstand any challenge. Having a bulletproof business structure will help create a foundation of success and longevity